Daily Practice — email and paid mediaElevating an emerging brand.
Working directly with the head of marketing at this nascent brand, we identified two priorities: a bundle launch email for their Double Cleanse Duo, and an introduction email for their new Firm and Restore Eye Cream. Both needed to feel elevated, editorial, and consistent with the quality of the brand's photography — without losing the clarity and directness that drives conversion in email.
Relationship: Contract
Scope: Email · Paid Media
Photography: Supplied — image selection by Sarah Moran
01 — Paid MediaA little animation goes a long way.
For paid social, I advocated for motion. A static product image in a feed is easy to scroll past. A subtle GIF — products appearing, text animating in — earns an extra half-second of attention. That's often the difference between a click and a miss.
02 — EmailFor a new brand, it’s all about education.
This is an ophthalmologist founded eye care brand, so I wanted to keep the emails clean but not clinical. Working with the brand colors, I created elevated emails with clear messaging.