BUXOM — Creative Partnership, 2018–2023Five years of launches, campaigns, and keeping the brand sharp.
Over five years I designed digital campaigns for BUXOM across seasonal launches, product introductions, and ongoing brand communications. Working directly with the marketing team in the early years — and later within a broader internal creative structure — I designed across email, social, paid media, homepage, infographics, and mobile messaging. Selected work below.
Relationship: Senior Designer, Freelance 2018–2023
Scope: Email · Homepage · Social · Paid Media · Infographics · MMS · Art Direction
Photography: Supplied — image selection by Sarah Moran
Retail: Sephora · Ulta
EMAIL CAMPAIGNHOME PAGE TILES — DESKTOP AND MOBILE
WEB INFOGRAPHICS — SHADE RANGE AND PRODUCT DETAIL01 — Seasonal Campaign Keep It Spicy — fall lip collection.
Keep It Spicy was a seasonal launch for four new lip products — a warm fall palette of reds and browns designed to live across every customer touchpoint. Working from supplied photography, I selected the assets and designed the full campaign suite: email, homepage tiles for desktop and mobile, and web infographics. The campaign ran across owned and paid channels with a consistent visual language throughout.
EMAIL CAMPAIGNHOME PAGE TILES — DESKTOP AND MOBILE
MMS CAMPAIGN 02 — Holiday Collection Best in Game — holiday.
Best in Game was BUXOM's holiday collection — a full launch sequence from preview through sale. The campaign extended beyond traditional digital channels into MMS, designing for every screen a customer might encounter the brand on.
03 — EmailIn between the launches.
Between major campaigns, consistent brand communication keeps a brand present and relevant. These emails were designed as standalone sends — seasonal moments, product spotlights, and promotional campaigns that maintained BUXOM's visual voice week to week. I also edited the video for the GIFs in photoshop.
