Jane — Staff art director, 2014–2017Bringing a cult classic back to life.
I was the lead designer on the complete brand overhaul for Jane Cosmetics. From the logo, brand voice, website, digital strategy and photography, I was able to have a hand in every aspect. Not only did I art direct the photos, in many cases I also shot and retouched them such as the Holiday 2015 campaign and the product beauty images.
Jane relaunched in Rite-Aid and Target.com in 2017.
Relationship: Creative Consultant, 2017–2021
Scope: Packaging · Illustration · Email · Homepage · Social · Photography · Animation
Team: Art Director, Creative Director, Copywriter, Marketing
Channels: Email · Homepage · Paid Social · Organic Social · Packaging · RetailFINAL PRODUCT
01 — WebsiteCreating a digital home for an analog 90’s brand.
I oversaw the complete construction of the website. Under my direction we transferred platforms, updated visual imagery to match the new product design and coordinate the digital assets with the social and email strategies for a complete 360 degree unity. I directed and shot all of the beauty imagery.
02 — PhotographyDefining the look. Art direction & photography.
I art directed and photographed beauty shots for our campaign featuring our new white floral packaging for use on the website and in emails. I also art director the model shoot for our “Get the Look” box sets.
03 — Holiday Campaign - Twinkle Through the NightNo money, no problem.
With a very minimal budget, I took full reign of this holiday campaign. I did everything from going to H&M and picking out the clothes the models are wearing, to photographing the models on my iPhone, retouching the images in photoshop and then creating all the online assets.
PHOTOGRAPHS TAKEN ON LOCATION WITH MY IPHONE
HOLIDAY EMAIL CAMPAIGN
04 — print projectJane Magazine
I lead the design of a brand magazine that was used at buyer meetings to showcase the brand essence - featuring the playful photoshoots that I directed, product repackaging and charitable events.
04 — MerchandisingRite Aid Gondola Unit
To complete our 360 overhaul of Jane, we designed a new gondola for Rite Aid. I worked with marketing to develop the merchandising strategy and design.
