Ippolita — Book Concept ProposalThe art of the seasonal campaign.
To celebrate the launch of her new campaign featuring Kendall Jenner shot by both Kendall herself and renown artist Ryan McGinley and show her new collections, Ippolita wanted to create printed catalogue. I worked directly with Ippolita to come up with different types of "book" presentations that would do justice to the idea of artist as designer and collaborator. I treated this project as a fine art presentation of work. Below are my three concept proposals.
Relationship: Contract
Scope: Art Direction and concept for book proposals
Team: Founder
Channels: Print Publication01 — First ConceptThe Monograph
Highlighting Ippolita’s background as a sculptor and how that influences her jewelry design.
02 — Second ConceptThe Artist’s Hand
Focusing on the materiality of the jewelry, this concepts separates the gold and silver collections with metallic edged paper for a luxurious experience.
03 — Third ConceptThe Print Portfolio
This concept positions the campaign as a collectable art object. Instead of a book, the sheets are collected in a box like a fine art print portfolio.
